Blog

Charity Marketing

How charities spend their money has become a hot topic in recent years, with marketing funds often being perceived as a waste of money by the public. After all, that money could be put towards helping the cause instead and marketing is pointless because surely the good actions of the charity will speak for themselves. However, is it really all that simple?

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Pitch Control - The Other Side of the Story

Recently, we blogged about the pitch process and about how free pitches are becoming unmanageable for agencies competing for work. And, it seems, we weren't the only ones thinking it! The client-focused body 'ISBA' and agency-focused body 'IPA' launched 'Good Pitch Week' during 2013, where they scrutinised and injected new thinking into the pitch process.

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Fight off Winter Blues

All your presents and cards have been opened, and there are just a few Christmas goodies remaining. The festive period has passed and many of you returning to work for January 2014 may be feeling the post-holiday gloom.

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Online competitions

I recently bought a packet of crisps advertising a competition on the front of the packet; ‘WIN a marsupial of your choice OR £25,000…’ How juicy the prize sounded, I thought it wouldn’t hurt if I entered.

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Southampton’s cultural and digital arts regeneration

Teresa thinks about the positive impact Southampton’s new cultural regeneration could have on local people the city.

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The Young Traveller Returns

Returning home from a 6 month travelling expedition as a young nineteen-year-old, I had some big decisions to make. The exploration and discovery of South East Asia had come to an end, for now, and the time had come to think about a career/further education. I was particularly confused as to whether University was right for me. So, I worked a summer on a building site to experience the reality of physical work. Quickly, I found myself applying for that journalism course after all!

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Web Trends – the sticky header

In this first part of our web-trends series we look at the sticky header.

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The customer is always right….

Recent purchases both on line and in store have brought home to me just how important customer service is to the customer. It’s very easy to forget the simple, yet very effective, things that really make a difference to customers when you are busy at work with deadlines and a hundred things to do. Let me give you a couple of examples of great service:

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The Big 40

Well, after hitting the big 40 this year, I began to reflect on my childhood. This has made me realise that it is now time to call myself an adult. After all, I am a wife, mother, property owner, and have responsibilities, which only come with adulthood!

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The fun of Gaming Marketing

Currently, the next generation of games consoles, PS4 and Xbox One, are in the process of hitting shelves. These might be entertainment systems, but Sony and Microsoft are proving that marketing consoles is not all fun and games.

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The Hare and The Bear

So, this week saw John Lewis debut its long-awaited and anticipated Christmas TV ad. Here at Whites, we were all eagerly ready for the sneak peak on Friday.

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Downtrodden designers

As designers, we tend to think of ourselves as sometimes being browbeaten by clients and downtrodden and misunderstood by the world at large. Well, this story tales the biscuit, or in this case, the haggis!!

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Pitch Control

There are only two certainties in life, neither of them pleasant: death and taxes. Depressing as this may be, designers also have a third issue to contend with: free pitching.

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Creative Cloud has landed at WCG…

After months and months of deliberating whether or not we, at WCG, should succumb to Adobe’s corporate strategy of having to bend over and subscribe monthly, we decided it was now the right time to gain access to all of Adobe’s goodies…

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Colour vs. black-and-white photography

The majority of digital cameras now have the option to shoot in black and white as opposed to colour. Even if yours does not offer this facility, there is software that can convert the image for you. But why would you choose to do this when the world is in colour?

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September Monthly Competition

This September the competition will be
‘Design your own Superhero’

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One Bruised Big Toe

I didn’t think this through... Having no experience in house renovation, I decided to buy a house, gut it completely and give it a dazzling makeover. Now my reasoning behind this new venture seemed rational at the time.

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The apostrophe apprentice

Running through the papers on-line in a spare 5 minutes at the end of the day, I came across an interesting article about the runner up in this year's "The Apprentice". Before you click away I'm not about to go into a debate about the programme itself, or the contestants, because the topic of the article was about logo design and grammar!!

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Don’t Think! Just Jump! Part 2

Ladies and Gentleman, I am sad to say that ‘Godzilla’ does not exist... Godzilla is as real as Santa Claus. It was a fiction TV show/film made that started in 1954 created for entertainment purpose for adults and children. The lesson here is not to believe anything on TV! Especially those politicians... Let’s not get into that, and speak of this another day.

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Island hopping

So the stressful time arrived for me to experience the infamous islands of SE Asia. By now, I had a small group of travellers who had become very close; we all had shared the experiences of the tour around Vietnam, Cambodia and Northern to Southern Thailand.

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Has the poster died?

Michael Johnson of Johnson banks has recently said that 10 years ago all manor of clients were wanting posters designed because they were a powerful way to communicate, but nowadays there is a lot less interest. So has the poster died completely or does it still have life in it yet? Clients are now thinking why pump money into a series of posters when they can produce a website that can be updated for similar money!

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White Friday Competition

Each month we will be running a competition for your chance to win an amazing prize. This August the competition will be

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O2 Viral Campaigns

Campaigns are great in drawing viewers’ attention. However before even looking into campaign ideas you have to consider the consumer and how they behave towards products/services and what the current economic climate is.

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Icy White Friday

This white Friday the team at whites have found out a lot about themselves. As it is national ice cream month we have decided to get involved by choosing all our favourite ice creams to see if our personalities match up.

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National Ice Cream Month

With July giving us beautiful weather, it just so happens to be National Ice Cream Month. A perfect excuse to fill up on ice cream. Yum!

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Three Kings

Firstly, congratulations to the Duke and Duchess of Cambridge on the birth of their first child. The arrival has caused a lot of media attention and well-wishers, and will also ensure that the next three members of the Royal Family in line to the throne are all male. Therefore, it is unlikely that we will have another Queen in our lifetime.

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Capturing every moment

With summer to have seemingly finally arrived, it seems like the perfect time for me to dust down the camera bag, delete the memory cards from the previous year and plan a day trip or mini-break. Whether it’s to the local beach, New Forest or a city-break, there are so many photo opportunities around. I do try to avoid recreating the same beautiful postcard shots, however tempting it may be.

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Ready for some sunshine!

We’re all starting to complain about how hot it is but a few months ago we were asking ‘When is summer going to arrive!’

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The Bubble Project

Cast your minds back to 2002 and if you were in New York you may have seen Ji Lee's Bubble project. This is where speech bubbles popped up all over the city, covering up movie posters and advertising, and left blank for the public to interact with and write their thoughts.

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Snap, Edit, Share

There are so many apps to communicate with friends and family, which are available at a touch of a button. In some cases I do find it difficult myself to keep up to date with the latest ones.

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Typeface traits

Strange things fonts. We all see them every day in newspapers, road signs, shop signs, packaging and on the Internet. Do most of us take much notice whether or not a serif or sans serif or even a condensed font has been used? Of course not, fonts are an essential part of the visual landscape we live in and we're bombarded with different styles of typefaces all day, every day.

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No smoke without fire

Following the 2007 smoking ban in England there have been numerous campaigns to persuade people to quit smoking. With the cost of cigarettes constantly on the rise and the associated health risks heavily advertised on TV, GP Surgeries and cigarette packaging it is no surprise that people are turning to the NHS and stop smoking services/products to assist with the huge challenge of finally giving up the ‘fags’ for good!

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The Young Traveler

I taught English and PE in Sri Racha Secondary School for the month and my lesson plan included hangman, duck duck goose and guess who! With my father, uncle, aunt and older sister all teachers, I thought it would come naturally! As I said, I was a young 18 year old with a low attention span.

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Classic Re-think

Derek Welsh has reinvented, not once but twice, the classic pub game of dominos in collaboration with Graphical House. The two different styles are called Semaphor and Oblique (I’ll let you guess which one is which) and it proves that even the tabletop classics can be refreshed with a slick look.

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Arrival of MacPro

From beige boxes to coloured boxes then giant cheese graters to “sonic tubes” One thing I love about Apple is the way it thinks outside the box... ...or should I say tube?

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The Final Chapter

During my time here at White’s, my role has developed from a quiet intern to a confident and proactive member of the team.

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Digital media guidance for adverse event reporting - released from the ABPI

For many years pharmaceutical companies in the UK have been using digital media to communicate with patients and customers, with objectives including raising the awareness of a disease and treatments, and generating corporate awareness - to name just a few. In response to this, the ABPI have now released digital guidance for adverse event reporting in the UK: Guidance notes on the management of adverse events and product complaints from digital media.

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Bippar Fever

Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience.
Blippar is one of a growing number of Augmented Reality apps for your Smartphone. Much like QR codes, advertisers are using these to get you to take note of adverts, engage and interact using your iPhone or Android smartphone, however Blackberry and Windows Phone 7 owners are left out in the virtual cold at the moment by Blippar.

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‘Don’t Think! Just Jump!’

‘Don’t Think! Just Jump!’ that was what I told myself an hour before I booked my ticket to Japan; set to leave for the following day.

Only having graduated from University a week before my trip, I’d packed up my room and was ready to go home. I needed a break, a celebration for my years of studying, a ‘treat’ some may call it. This is when I decided to jump onto a plane, to the other side of the world, a place where I always wanted to go, Japan.

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Ruffling feathers with Nandos

Nandos – it’s like Marmite, people either love it or they hate it and that number that love it is rapidly growing. And it’s not just the food, anybody can chuck some peri-peri sauce onto chicken at home, but the whole experience is capturing everyone’s attention and appetite.

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Design Abroad

Our industry of choice this month is travel and tourism, so what does that mean for most designers? Flopping on a sun lounger, endless lengths of the hotel pool, great food and wine? Absolutely, it’s all of those things, but hey, even designers are human!!

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The Young Traveller

So I arrive in the land of the smile, aged eighteen, and a young eighteen at that, and having recently finished my A-Levels I decided that after 18 solid years in the English education system I needed to experience something "real". I needed something that was learned through practice rather than theory because the prospect of further education i.e. University was far too overwhelming. Instead I would embark, as many young people do, on a traveling expedition.

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Free business advice from the worlds leading business coach

Within business there is always a need for education, not only to help our businesses forward to the next level but to enable us to see the bigger picture and have clear, achievable goals. WCG are at the heart of marketing strategy and graphic design, both on and off line, and now we can offer client's and contacts the opportunity to take part in a very special business focussed event.

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How are brands using famous videos to match their strategies?

The amount of video that is being uploaded, watched and shared online has increased massively. 500 years worth of YouTube video is watched every day on Facebook. As the amount of social media platforms are increasing, sharing video is now quicker and easier than ever before and so people are sharing more content as a result. Brands have spotted a new niche for advertising and are taking advantage of it.

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3D Printing - soon to become as common as the microwave?

Recently there has been a lot of talk about 3D printing, even though this technology has actually been around for some time. The key reason more people are talking about it now is the cost; it has become relatively affordable, although we're still a way off it being the same price as a microwave! Priced at around the £1,000 mark it is a lot better than Apple's monochrome laser printer, which in 1990 was priced at £3,500.

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Diary of an Agency Intern – Ins & Outs of Social Media

I’ve already learnt so much being an intern at Whites. Time has flown by, and it is hard to believe that I have already been here for four weeks. Aside from playing a key role in the push in social media at WCG, I have also had the pleasure in writing for the blog. As well as my ‘Diary of an Intern’ that I write twice a week, blogging for websites is a major component of SEO, and it gives readers an insight to what goes on behind our closed doors.

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Diary of an Agency Intern – Gangnam Style to Colin

Writing this week’s blog and the sun is shining, however it probably won’t stay, we do live in England after all! I can’t wait till it is summer, picnics in the park, pimms and summer dresses.

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Diary of an Agency Intern – Meeting the Deadlines

If I had to describe in one word my second week at WCG, it would be: busy. With lots of new jobs coming in all the time, there is constantly something to do! To be honest I wouldn’t have it any other way, I mean who wants to be sat at their desk looking at an empty screen.

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Diary of an Agency Intern – Rising to the challenge

How would I describe my second week at White’s? Well, I’m now not the newest member of the team. We have another intern starting this week to work alongside our Digital Development Manager.

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Diary of an Agency Intern – Week One

Sun, sea, and many cocktails… only last week I was lying on a beach in Dubai. Today, I’m sat at my new desk, in the rain, starting as an intern at White Communications Group.

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OTC Marketing awards

It was with a great deal of excitement and just a little apprehension that four of us from Whites headed to last nights OTC Marketing awards at the Park Lane Hotel in London...

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The importance of good quality print in today’s Digital World

As the world becomes more and more dominated by the Internet, many strongly believe that print will drastically suffer. However, whilst you might be able to interact with pixels on a screen, you still can’t physically hold them! People love seeing and touching tactile items and for this reason they connect with the material. If they like it, they’re going to keep it, so it will hold it’s value for a long time.

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Technology for Marketing and Advertising event at Earls Court

This week some of the White team ventured out to the Technology for Marketing and Advertising event at Earls Court, London.

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White’s out in the business community

This week the White Comms team ventured out to exhibit at the South Coast Business Works exhibition held at the De Vere, Grand Harbour Hotel in Southampton. The event was attended by local organisations from all sectors including education, security, marketing, law and finance to name just a few!

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Check out this article about our recent work re-branding Sanatogen’s pregnancy range!

The Sanatogen range, owned by Bayer Healthcare, offers support to couples trying to conceive, pregnant women and new mums. White Communications Group has produced new sensory packs for the brand.

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3rd time lucky?

Well not quite for the White Comms Group golfers at this year annual Brendoncare Golf day. We managed to hang in there for 18 interesting holes in the wind & rain on the top of the hills at the fantastic Hockley Golf Club and with the aid of some great refreshments at the 10th hole achieved a creditable 2nd place at this years event, pipped at the post by only 2 points. We were delighted to receive our runners up prize from Dickie Davis of ITV's World of Sport Fame.

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Another award for Boginabag our Dragons Den winning client

We found out today that our client Kate Castle founder of Boginabag has scooped another prestigious award by being named in the "Startups Top 100" www.startups.co.uk. Kate is obviously delighted and commented "loving being in the most respected shortlist of up and coming business in the UK".

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Jext Simulator Video

Partnering with Focus Communications, Southampton, we have recently completed a video demonstration video for our client ALK-Abelló. The video focuses on Jext, a single-use adrenaline auto-injector for the emergency treatment of anaphylaxis.

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The Big Event!

We have been working with our client Brendoncare for about 3 years. As a registered charity, Brendoncare is dedicated to improving the quality of life for older people. Care is at the heart of all that they do through their care centres and clubs throughout the south coast.

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Be a Calpol Star

Last month we were invited by London design agency JWT to help with the 'Be a Calpol Star' competition and finalise an image for the FSDU and Header cards we had designed at White Comms Group.

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Jext – the new name in adrenaline auto-injectors

We have completed the launch of a new website for Jext, an emergency treatment for severe anaphylactic reaction (also known as anaphylactic shock).

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Alp shack reloaded

We have just completed a web design refresh for Alpshack, a great place for skiers and snowboarders to stay in Paradiski, at the heart of the French Alps.

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Branded domain names… great news for big brands? Or just another fee?

Today, the Internet Corporation for Assigned Names and Numbers (Icann) has announced their decision to allow generic top level domain names (gTLDs) to end with almost any word in any language. This ruling also extends to brand names, which could be potentially great news for those brands that can afford the hefty price tags that come with them.

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WTD becomes WCG following MBO and rebrand

White Communications Group is the new name of White Total Design which is under new leadership and has rebranded.

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