Southampton’s cultural and digital arts regeneration
Teresa thinks about the positive impact Southampton’s new cultural regeneration could have on local people the city.
Teresa thinks about the positive impact Southampton’s new cultural regeneration could have on local people the city.
Returning home from a 6 month travelling expedition as a young nineteen-year-old, I had some big decisions to make. The exploration and discovery of South East Asia had come to an end, for now, and the time had come to think about a career/further education. I was particularly confused as to whether University was right for me. So, I worked a summer on a building site to experience the reality of physical work. Quickly, I found myself applying for that journalism course after all!
In this first part of our web-trends series we look at the sticky header.
Recent purchases both on line and in store have brought home to me just how important customer service is to the customer. It’s very easy to forget the simple, yet very effective, things that really make a difference to customers when you are busy at work with deadlines and a hundred things to do. Let me give you a couple of examples of great service:
Well, after hitting the big 40 this year, I began to reflect on my childhood. This has made me realise that it is now time to call myself an adult. After all, I am a wife, mother, property owner, and have responsibilities, which only come with adulthood!
Currently, the next generation of games consoles, PS4 and Xbox One, are in the process of hitting shelves. These might be entertainment systems, but Sony and Microsoft are proving that marketing consoles is not all fun and games.
So, this week saw John Lewis debut its long-awaited and anticipated Christmas TV ad. Here at Whites, we were all eagerly ready for the sneak peak on Friday.
As designers, we tend to think of ourselves as sometimes being browbeaten by clients and downtrodden and misunderstood by the world at large. Well, this story tales the biscuit, or in this case, the haggis!!
There are only two certainties in life, neither of them pleasant: death and taxes. Depressing as this may be, designers also have a third issue to contend with: free pitching.
After months and months of deliberating whether or not we, at WCG, should succumb to Adobe’s corporate strategy of having to bend over and subscribe monthly, we decided it was now the right time to gain access to all of Adobe’s goodies…
The majority of digital cameras now have the option to shoot in black and white as opposed to colour. Even if yours does not offer this facility, there is software that can convert the image for you. But why would you choose to do this when the world is in colour?
This September the competition will be
‘Design your own Superhero’
I didn’t think this through... Having no experience in house renovation, I decided to buy a house, gut it completely and give it a dazzling makeover. Now my reasoning behind this new venture seemed rational at the time.
Running through the papers on-line in a spare 5 minutes at the end of the day, I came across an interesting article about the runner up in this year's "The Apprentice". Before you click away I'm not about to go into a debate about the programme itself, or the contestants, because the topic of the article was about logo design and grammar!!
Ladies and Gentleman, I am sad to say that ‘Godzilla’ does not exist... Godzilla is as real as Santa Claus. It was a fiction TV show/film made that started in 1954 created for entertainment purpose for adults and children. The lesson here is not to believe anything on TV! Especially those politicians... Let’s not get into that, and speak of this another day.
So the stressful time arrived for me to experience the infamous islands of SE Asia. By now, I had a small group of travellers who had become very close; we all had shared the experiences of the tour around Vietnam, Cambodia and Northern to Southern Thailand.
Michael Johnson of Johnson banks has recently said that 10 years ago all manor of clients were wanting posters designed because they were a powerful way to communicate, but nowadays there is a lot less interest. So has the poster died completely or does it still have life in it yet? Clients are now thinking why pump money into a series of posters when they can produce a website that can be updated for similar money!
Each month we will be running a competition for your chance to win an amazing prize. This August the competition will be
Campaigns are great in drawing viewers’ attention. However before even looking into campaign ideas you have to consider the consumer and how they behave towards products/services and what the current economic climate is.
This white Friday the team at whites have found out a lot about themselves. As it is national ice cream month we have decided to get involved by choosing all our favourite ice creams to see if our personalities match up.
With July giving us beautiful weather, it just so happens to be National Ice Cream Month. A perfect excuse to fill up on ice cream. Yum!
Firstly, congratulations to the Duke and Duchess of Cambridge on the birth of their first child. The arrival has caused a lot of media attention and well-wishers, and will also ensure that the next three members of the Royal Family in line to the throne are all male. Therefore, it is unlikely that we will have another Queen in our lifetime.
With summer to have seemingly finally arrived, it seems like the perfect time for me to dust down the camera bag, delete the memory cards from the previous year and plan a day trip or mini-break. Whether it’s to the local beach, New Forest or a city-break, there are so many photo opportunities around. I do try to avoid recreating the same beautiful postcard shots, however tempting it may be.
We’re all starting to complain about how hot it is but a few months ago we were asking ‘When is summer going to arrive!’
Cast your minds back to 2002 and if you were in New York you may have seen Ji Lee's Bubble project. This is where speech bubbles popped up all over the city, covering up movie posters and advertising, and left blank for the public to interact with and write their thoughts.
There are so many apps to communicate with friends and family, which are available at a touch of a button. In some cases I do find it difficult myself to keep up to date with the latest ones.
Strange things fonts. We all see them every day in newspapers, road signs, shop signs, packaging and on the Internet. Do most of us take much notice whether or not a serif or sans serif or even a condensed font has been used? Of course not, fonts are an essential part of the visual landscape we live in and we're bombarded with different styles of typefaces all day, every day.
Following the 2007 smoking ban in England there have been numerous campaigns to persuade people to quit smoking. With the cost of cigarettes constantly on the rise and the associated health risks heavily advertised on TV, GP Surgeries and cigarette packaging it is no surprise that people are turning to the NHS and stop smoking services/products to assist with the huge challenge of finally giving up the ‘fags’ for good!
I taught English and PE in Sri Racha Secondary School for the month and my lesson plan included hangman, duck duck goose and guess who! With my father, uncle, aunt and older sister all teachers, I thought it would come naturally! As I said, I was a young 18 year old with a low attention span.
Derek Welsh has reinvented, not once but twice, the classic pub game of dominos in collaboration with Graphical House. The two different styles are called Semaphor and Oblique (I’ll let you guess which one is which) and it proves that even the tabletop classics can be refreshed with a slick look.
From beige boxes to coloured boxes then giant cheese graters to “sonic tubes” One thing I love about Apple is the way it thinks outside the box... ...or should I say tube?
During my time here at White’s, my role has developed from a quiet intern to a confident and proactive member of the team.
For many years pharmaceutical companies in the UK have been using digital media to communicate with patients and customers, with objectives including raising the awareness of a disease and treatments, and generating corporate awareness - to name just a few. In response to this, the ABPI have now released digital guidance for adverse event reporting in the UK: Guidance notes on the management of adverse events and product complaints from digital media.
Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience.
Blippar is one of a growing number of Augmented Reality apps for your Smartphone. Much like QR codes, advertisers are using these to get you to take note of adverts, engage and interact using your iPhone or Android smartphone, however Blackberry and Windows Phone 7 owners are left out in the virtual cold at the moment by Blippar.
‘Don’t Think! Just Jump!’ that was what I told myself an hour before I booked my ticket to Japan; set to leave for the following day.
Only having graduated from University a week before my trip, I’d packed up my room and was ready to go home. I needed a break, a celebration for my years of studying, a ‘treat’ some may call it. This is when I decided to jump onto a plane, to the other side of the world, a place where I always wanted to go, Japan.
Nandos – it’s like Marmite, people either love it or they hate it and that number that love it is rapidly growing. And it’s not just the food, anybody can chuck some peri-peri sauce onto chicken at home, but the whole experience is capturing everyone’s attention and appetite.
Our industry of choice this month is travel and tourism, so what does that mean for most designers? Flopping on a sun lounger, endless lengths of the hotel pool, great food and wine? Absolutely, it’s all of those things, but hey, even designers are human!!
So I arrive in the land of the smile, aged eighteen, and a young eighteen at that, and having recently finished my A-Levels I decided that after 18 solid years in the English education system I needed to experience something "real". I needed something that was learned through practice rather than theory because the prospect of further education i.e. University was far too overwhelming. Instead I would embark, as many young people do, on a traveling expedition.
Within business there is always a need for education, not only to help our businesses forward to the next level but to enable us to see the bigger picture and have clear, achievable goals. WCG are at the heart of marketing strategy and graphic design, both on and off line, and now we can offer client's and contacts the opportunity to take part in a very special business focussed event.
The amount of video that is being uploaded, watched and shared online has increased massively. 500 years worth of YouTube video is watched every day on Facebook. As the amount of social media platforms are increasing, sharing video is now quicker and easier than ever before and so people are sharing more content as a result. Brands have spotted a new niche for advertising and are taking advantage of it.
Recently there has been a lot of talk about 3D printing, even though this technology has actually been around for some time. The key reason more people are talking about it now is the cost; it has become relatively affordable, although we're still a way off it being the same price as a microwave! Priced at around the £1,000 mark it is a lot better than Apple's monochrome laser printer, which in 1990 was priced at £3,500.
I’ve already learnt so much being an intern at Whites. Time has flown by, and it is hard to believe that I have already been here for four weeks. Aside from playing a key role in the push in social media at WCG, I have also had the pleasure in writing for the blog. As well as my ‘Diary of an Intern’ that I write twice a week, blogging for websites is a major component of SEO, and it gives readers an insight to what goes on behind our closed doors.
Writing this week’s blog and the sun is shining, however it probably won’t stay, we do live in England after all! I can’t wait till it is summer, picnics in the park, pimms and summer dresses.
If I had to describe in one word my second week at WCG, it would be: busy. With lots of new jobs coming in all the time, there is constantly something to do! To be honest I wouldn’t have it any other way, I mean who wants to be sat at their desk looking at an empty screen.
How would I describe my second week at White’s? Well, I’m now not the newest member of the team. We have another intern starting this week to work alongside our Digital Development Manager.
Sun, sea, and many cocktails… only last week I was lying on a beach in Dubai. Today, I’m sat at my new desk, in the rain, starting as an intern at White Communications Group.
It was with a great deal of excitement and just a little apprehension that four of us from Whites headed to last nights OTC Marketing awards at the Park Lane Hotel in London...
As the world becomes more and more dominated by the Internet, many strongly believe that print will drastically suffer. However, whilst you might be able to interact with pixels on a screen, you still can’t physically hold them! People love seeing and touching tactile items and for this reason they connect with the material. If they like it, they’re going to keep it, so it will hold it’s value for a long time.
This week some of the White team ventured out to the Technology for Marketing and Advertising event at Earls Court, London.
This week the White Comms team ventured out to exhibit at the South Coast Business Works exhibition held at the De Vere, Grand Harbour Hotel in Southampton. The event was attended by local organisations from all sectors including education, security, marketing, law and finance to name just a few!
The Sanatogen range, owned by Bayer Healthcare, offers support to couples trying to conceive, pregnant women and new mums. White Communications Group has produced new sensory packs for the brand.
Well not quite for the White Comms Group golfers at this year annual Brendoncare Golf day. We managed to hang in there for 18 interesting holes in the wind & rain on the top of the hills at the fantastic Hockley Golf Club and with the aid of some great refreshments at the 10th hole achieved a creditable 2nd place at this years event, pipped at the post by only 2 points. We were delighted to receive our runners up prize from Dickie Davis of ITV's World of Sport Fame.
We found out today that our client Kate Castle founder of Boginabag has scooped another prestigious award by being named in the "Startups Top 100" www.startups.co.uk. Kate is obviously delighted and commented "loving being in the most respected shortlist of up and coming business in the UK".
Partnering with Focus Communications, Southampton, we have recently completed a video demonstration video for our client ALK-Abelló. The video focuses on Jext, a single-use adrenaline auto-injector for the emergency treatment of anaphylaxis.
We have been working with our client Brendoncare for about 3 years. As a registered charity, Brendoncare is dedicated to improving the quality of life for older people. Care is at the heart of all that they do through their care centres and clubs throughout the south coast.
Last month we were invited by London design agency JWT to help with the 'Be a Calpol Star' competition and finalise an image for the FSDU and Header cards we had designed at White Comms Group.
We have completed the launch of a new website for Jext, an emergency treatment for severe anaphylactic reaction (also known as anaphylactic shock).
We have just completed a web design refresh for Alpshack, a great place for skiers and snowboarders to stay in Paradiski, at the heart of the French Alps.
Today, the Internet Corporation for Assigned Names and Numbers (Icann) has announced their decision to allow generic top level domain names (gTLDs) to end with almost any word in any language. This ruling also extends to brand names, which could be potentially great news for those brands that can afford the hefty price tags that come with them.
White Communications Group is the new name of White Total Design which is under new leadership and has rebranded.