Last month Rachel Holmes and I were invited by London design agency JWT to help with the ‘Be a Calpol Star’ competition and finalise an image for the FSDU and Header cards we had designed at White Creative.

Whilst recently trawling through the internet for pictures that show sophisticated products photographed in a cool way for a moodboard I stumbled across some ads for Aston Martin that I found quite humorous. Strikingly though I instantly thought that it wasn’t the kind of advertisement that Aston Martin would normally run. Even with my knowledge of cars (which is lower than a snakes stomach) they seemed off brand. I always think that ads for Aston Martin look serious, moody and sexy like this…

Here at White we are all doing our bit to save the planet by changing the way we work. Recycling, saving energy and reducing our carbon footprint is important to us all.

Switching off our macs at the end of the day and not just putting them to sleep, turning off lights in rooms when we leave them and only filling the kettle with the amount of water needed when making a hot drink are easy ways to save energy.

Although I personally prefer Murphy’s Irish Stout (it never seems to be in many pubs, but like the drink, I’m not bitter…HONEST!), I often enjoy a lovely pint of Guinness. So to celebrate St Patrick’s Day I thought it may be nice to delve into the archives of the phenomenally successful campaigns for the famous stout.

First things first, I don’t own an iPad and I probably won’t unless something remarkable happens (if Apple offer me a free Spotify account for life and a pair of tickets to see the Chicago Bears play at Soldier Field with half time entertainment by Prince it may sway me, possibly!).

For as long as I can remember I have always loved the design and layout of film posters. As a child I used to love pulling into tube stations and seeing the latest films advertised larger than life along the platform walls. As I have grown up I now appreciate the clever ads for various products that you see in every high street, train station and airport around the world.