In my view one of the most inspirational and influential designers of the 20th century was Saul Bass. Most people are familiar with his work but don’t know the name! As well as superb corporate identity and poster design he famously collaborated with Alfred Hitchcock, Stanley Kubrick, Otto Preminger and Martin Scorsese on animated film title sequences.

Long gone are the days when the straightforward role of TV ads were to sell a product or communicate a company’s brand image. Today, as well as incorporating those elements, it has also become increasingly important to entertain and amuse us.

One of the many tasks and responsibilities of a designer is to ensure colour consistency across all mediums. From the initial approval and excitement of a new corporate identity project and after many revisions and tweaks everyone is loving the use of Pantone blue 285. Fantastic achievement, pop the champagne corks!