It would seem this year that Jack Frost hasn’t yet returned from his summer holidays as once again this weekend we bask in double figure temperatures. With only four weeks till Christmas, the poignant reminder of this impending celebration falls to our good old friend of advertising and marketing, (oh and our calendars!).  Whether it’s the influx of emails promoting Black Friday, the ad break during ‘I am a celebrity’ or a mailer promoting the latest Christmas deals on a frozen turkey, the Christmas spirit seems to have finally arrived with an almighty bang.

Whilst recently trawling through the internet for pictures that show sophisticated products photographed in a cool way for a moodboard I stumbled across some ads for Aston Martin that I found quite humorous. Strikingly though I instantly thought that it wasn’t the kind of advertisement that Aston Martin would normally run. Even with my knowledge of cars (which is lower than a snakes stomach) they seemed off brand. I always think that ads for Aston Martin look serious, moody and sexy like this…

Will Cabury’s advertising remain the same in coming years since the take over by Kraft?

From the seductive Flake commericals, eccentric fruit n’ nut and the modern day Gorilla and drums… Something that’s always been very british in our humour or outlook may be watered down in the future… who knows.

I’ve just finished a great photography shoot with my client Johnson & Johnson for their new product Nicorette^® QuickMist Mouthspray.
A new instant release spray for fast craving relief to help you stop smoking.

Long gone are the days when the straightforward role of TV ads were to sell a product or communicate a company’s brand image. Today, as well as incorporating those elements, it has also become increasingly important to entertain and amuse us.

Although I personally prefer Murphy’s Irish Stout (it never seems to be in many pubs, but like the drink, I’m not bitter…HONEST!), I often enjoy a lovely pint of Guinness. So to celebrate St Patrick’s Day I thought it may be nice to delve into the archives of the phenomenally successful campaigns for the famous stout.

One of the many tasks and responsibilities of a designer is to ensure colour consistency across all mediums. From the initial approval and excitement of a new corporate identity project and after many revisions and tweaks everyone is loving the use of Pantone blue 285. Fantastic achievement, pop the champagne corks!