Will Cabury’s advertising remain the same in coming years since the take over by Kraft?

From the seductive Flake commericals, eccentric fruit n’ nut and the modern day Gorilla and drums… Something that’s always been very british in our humour or outlook may be watered down in the future… who knows.

Long gone are the days when the straightforward role of TV ads were to sell a product or communicate a company’s brand image. Today, as well as incorporating those elements, it has also become increasingly important to entertain and amuse us.

Although I personally prefer Murphy’s Irish Stout (it never seems to be in many pubs, but like the drink, I’m not bitter…HONEST!), I often enjoy a lovely pint of Guinness. So to celebrate St Patrick’s Day I thought it may be nice to delve into the archives of the phenomenally successful campaigns for the famous stout.