White Comms Group What's on
our mind . . .

  1. Choosing a domain name – tips and tools

    Simon Ridley

    With the internet becoming the primary marketing tool for many businesses, having a memorable domain name is important, but it’s getting harder as nearly a thousand domains are being registered every hour – your dream domain name could be taken soon (if it’s not already)!


  2. How (and why) to secure your Twitter and Facebook accounts

    Simon Ridley

    Twitter this week has a new feature that when enabled means you always access it securely (previously you would have to remember to type “https://”).

    Facebook has a similar option and you should consider using these particularly if you regularly use these sites on public WiFi connections such as in a Starbucks – Ashton Kutcher was hacked last week during when he was at TED using their unsecured WiFi.


  3. Social Media Promotion

    Simon Ridley

    There are many Social Media success stories – Will It Blend? and Old Spice are two that come to mind. These have shown that getting your product/brand into social media can have huge returns and catapult your business to internet stardom. Another less known story is the hang drum – otherwise known as the internets first ‘viral’ instrument, but this is one that I only recently discovered myself through social media.

    The hang drum is a unique instrument which only I learned the existence of by chance – someone mentioned on Facebook they had seen one on eBay for the timely sum of £6,000! Being a drummer myself, I was interested to see what this instrument was and why it was so expensive on the ubiquitous auction site.