Will Cabury’s advertising remain the same in coming years since the take over by Kraft?

From the seductive Flake commericals, eccentric fruit n’ nut and the modern day Gorilla and drums… Something that’s always been very british in our humour or outlook may be watered down in the future… who knows.

With the internet becoming the primary marketing tool for many businesses, having a memorable domain name is important, but it’s getting harder as nearly a thousand domains are being registered every hour – your dream domain name could be taken soon (if it’s not already)!

We’re very excited to be working on a new campaign for Thames Water this month. After a successful pitch presentation we met with the Thames Water team to understand their new brief and get our creative team working on the campaign concepts.

April is the start of the new financial year for many and as you are probably only too aware, it brings the 2011/2012 budget figure.

It doesn’t matter if you are the ‘Grand Fromage’ or a Sales Foot Soldier, what you do with this figure will set the scene for how successful you will be.  How many of us calculate how much year on year growth will be required to achieve your bonus, then sigh heavily and put it away in the desk drawer?

Although I personally prefer Murphy’s Irish Stout (it never seems to be in many pubs, but like the drink, I’m not bitter…HONEST!), I often enjoy a lovely pint of Guinness. So to celebrate St Patrick’s Day I thought it may be nice to delve into the archives of the phenomenally successful campaigns for the famous stout.

Our client Brittain Marketing, commissioned us to create a new site for them that would become a valuable part of their new business toolkit. They needed a website that would differentiate them from the traditional image of ‘Telemarketing’ or ‘Telesales’ companies, and demonstrate their commercial understanding and research and profiling capabilities.