White Comms Group What's on
our mind . . .

  1. The last of the Road Warriors?

    Nick Burgoyne

    Who would have thought we could ever see the end of the Road Warrior?  Sales Executives have been helping companies grow for generations and have introduced products, educated markets and created need through their efforts. They have been the driving (literally!) force for some of the World’s greatest companies like Microsoft, GE Capital and Glaxo Smithkline. Many of our most successful business leaders started their careers in sales, but today there is a growing school of thought that the days of on-the- road sales professionals are numbered.


  2. The Secret to Achieving Your Budget

    Nick Burgoyne

    April is the start of the new financial year for many and as you are probably only too aware, it brings the 2011/2012 budget figure.

    It doesn’t matter if you are the ‘Grand Fromage’ or a Sales Foot Soldier, what you do with this figure will set the scene for how successful you will be.  How many of us calculate how much year on year growth will be required to achieve your bonus, then sigh heavily and put it away in the desk drawer?