Today, the Internet Corporation for Assigned Names and Numbers (Icann) has announced their decision to allow generic top level domain names (gTLDs) to end with almost any word in any language. This ruling also extends to brand names, which could be potentially great news for those brands that can afford the hefty price tags that come with them.

With the internet becoming the primary marketing tool for many businesses, having a memorable domain name is important, but it’s getting harder as nearly a thousand domains are being registered every hour – your dream domain name could be taken soon (if it’s not already)!

Our client Brittain Marketing, commissioned us to create a new site for them that would become a valuable part of their new business toolkit. They needed a website that would differentiate them from the traditional image of ‘Telemarketing’ or ‘Telesales’ companies, and demonstrate their commercial understanding and research and profiling capabilities.