Long gone are the days when the straightforward role of TV ads were to sell a product or communicate a company’s brand image. Today, as well as incorporating those elements, it has also become increasingly important to entertain and amuse us.

Although I personally prefer Murphy’s Irish Stout (it never seems to be in many pubs, but like the drink, I’m not bitter…HONEST!), I often enjoy a lovely pint of Guinness. So to celebrate St Patrick’s Day I thought it may be nice to delve into the archives of the phenomenally successful campaigns for the famous stout.