It would seem this year that Jack Frost hasn’t yet returned from his summer holidays as once again this weekend we bask in double figure temperatures. With only four weeks till Christmas, the poignant reminder of this impending celebration falls to our good old friend of advertising and marketing, (oh and our calendars!).  Whether it’s the influx of emails promoting Black Friday, the ad break during ‘I am a celebrity’ or a mailer promoting the latest Christmas deals on a frozen turkey, the Christmas spirit seems to have finally arrived with an almighty bang.

First things first, I don’t own an iPad and I probably won’t unless something remarkable happens (if Apple offer me a free Spotify account for life and a pair of tickets to see the Chicago Bears play at Soldier Field with half time entertainment by Prince it may sway me, possibly!).