Although I personally prefer Murphy’s Irish Stout (it never seems to be in many pubs, but like the drink, I’m not bitter…HONEST!), I often enjoy a lovely pint of Guinness. So to celebrate St Patrick’s Day I thought it may be nice to delve into the archives of the phenomenally successful campaigns for the famous stout.

There are many Social Media success stories – Will It Blend? and Old Spice are two that come to mind. These have shown that getting your product/brand into social media can have huge returns and catapult your business to internet stardom. Another less known story is the hang drum – otherwise known as the internets first ‘viral’ instrument, but this is one that I only recently discovered myself through social media.

The hang drum is a unique instrument which only I learned the existence of by chance – someone mentioned on Facebook they had seen one on eBay for the timely sum of £6,000! Being a drummer myself, I was interested to see what this instrument was and why it was so expensive on the ubiquitous auction site.