the whitecreative solution:
whitecreative used our extensive branding experience to create a professional but friendly brand identity which reflects the high standards of care delivered and acknowledges Brendoncare’s charity status. The rebrand was considered so successful that whitecreative now produces nearly all Brendoncare’s printed marketing materials, including its advertising, corporate brochure and annual review.
the brief:
Brendoncare needed a series of distinct brand identities to clarify the wide range of their work and responsibilities, to be communicated through a range of collateral including brochure and advertising work.
the client:
Brendoncare is a registered charity, dedicated to improving the quality of life for older people. The charity owns nine residential care/nursing homes and one total care living centre in southern England, as well as managing Brendoncare Clubs, a community service of more than 70 social clubs dedicated to enriching quality of life for older people.
