the whitecreative solution:
To convey the established equity in the brand, we created a range of high-quality print and POS materials that reflects the luxury implicit in Remy. The colour palette reflected the subtle peach overtones present in the product, while the imagery illustrated the beauty and atmosphere of the region where the grapes are grown. We managed the whole production process, including design, layout and print management.
the brief:
The design and print of a range of high quality on-trade materials to promote Remy Coeur de Cognac first drinks brands to the consumer, including specific POS materials addressing consumers and staff in bars and restaurants.
the client:
First Drinks is the fastest growing drinks distributor in the UK, with a distribution portfolio that includes Glenfiddich, Grant's, Hendrick's, Sailor Jerry, Tullamore Dew and Monkey Shoulder, as well as managing UK distribution, sales and marketing for other brands including Rémy Martin, Russian Standard, Charles Heidsieck, Piper Heidsieck, Three Barrels, Cointreau and St- Rémy.
