the whitecreative solution:
Drawing on our experience in strategic creative branding, a new identity was fully integrated into current REC branding, while the website continued to offer members their own area under the REC umbrella. The logo developed the existing REC logo, while new marketing materials and website reflected the REC’s unique identity and values.
the brief:
A key element of an REC strategy to improve recruitment industry standards, an online members area was to be re-launched to reflect the needs of the recruiter and deliver a platform for information, learning and discussion. whitecreative was tasked with rebranding the overall REC identity and creating suitable marketing and website materials for the new division.
the client:
The REC is the representative body for the UK’s £27 billion private recruitment and staffing industry. REC has a membership of more than 8,000 corporate members, as well as 6,000 members from the Institute of Recruitment Professionals (IRP), composed of recruitment consultants and other industry professionals.
