the whitecreative solution:
Two distinct advertisements were created to reflect the different audiences for Regaine’s gender-specific products. A key shot of the relevant gender and pack shot showcases the product and target audience in a confident and direct manner, while key product points are highlighted to emphasise trust and credibility in the product benefits.
the brief:
whitecreative was asked to produce consumer and trade advertising for Regaine Men and Women to increase wholesale and consumer purchases. The design needed to include a range of ‘musts’, including pack shot and supporting information to substantiate the product’s effectiveness.
the client:
Regaine is an established brand medicated grooming product, available as an over-the-counter medicine licensed to treat hair loss. Regaine for men is proven to help prevent further hair loss in four out of five men, whilst Regaine for women is medically proven to treat thinning hair and advancing baldness caused by hereditary hair loss.
