the whitecreative solution:
A major project encompassing design, layout, language translation and reprographic artwork, we produced 4 compelling brochures of between 66 to 84 pages, translated across 8 languages and forming a total print run in excess of 700,000 copies. The design reflected the relaxed nature of the holiday and invoked the culture and gastronomy of the regions, compelling reader to make a booking or further enquiry.
the brief:
The creation of multiple high-quality brochures, designed to deliver the luxury aspect of a TUI Travel holiday and encourage first-time sailors and cruisers to book their holiday.
Brochures were to be printed in up to five different languages, requiring a design which needed to reflect and accommodate changes in language
the client:
As the world’s leading international leisure travel group, TUI Travel PLC offers the best self-drive cruising, yacht charter and fleet sailing holidays across the UK and Europe.
TUI's marketing strategy utilises both the advantages of digital media with the proven reassurance and attractiveness of traditional printed collateral.
