the whitehealthcare solution:
A suite of promotional materials was developed to promoted the launch of Berocca Boost in key retailers. including literature, sales aids, POS and animations. Whitehealthcare’s responsibility for packaging artwork design ensured that all marketing materials were produced with precision and consistency Corresponding sales were encouraging.
the brief:
As well as developing the artwork for Berocca Boost packaging, whitehealthcare was briefed to produce a range of launch support literature aimed at consumers and retailers. The literature needed to engage with the target audience, reflect the current identity for the Berocca band and communicate the unique mental and physical benefits of the new product.
the client:
Berocca is the UK’s No.1 branded effervescent energy release supplement. Owned by the Consumer Care division of Bayer Heathcare, Berocca recently launched Berocca Boost- the UK’s first effervescent vitamin and mineral tablet to contain guarana, a herbal form of caffeine to give consumers a fast-acting, natural mental boost.
