the whitehealthcare solution:
Following detailed market and competitor analysis, we created a vibrant design for CALPOL®, which developed its identity while retaining strong heritage elements to maintain consumer trust. whitehealthcare’s layout and reprographic artwork skills ensured the 3D effect and strong use of key CALPOL® brand colours ensured shelf stand out and excellent brand blocking. Text hierarchy and branding components were also carefully positioned to aid SKU differentiation and support clear consumer communication.
the brief:
whitehealthcare was tasked with develop new branding and packaging design for the CALPOL® range in the Republic of Ireland, modernise the packaging to be relevant to today’s consumer but being careful to retain consumer trust in the brand.
the client:
Owned by leading consumer healthcare brand Johnson & Johnson, CALPOL® is one of the best known consumer healthcare brands, with more than 40 years heritage and an high level of consumer trust.In recent years, CALPOL® has diversified into a family of products that includes CALPOL®infant, CALPOL® 6+ and CALPOL®Fastmelts, with each product requiring a careful balance between innovation and heritage elements to develop the brand while retainining complete reassurance to the consumer.
