the whitehealthcare solution:
We delivered a comprehensive package of marcomms management, including campaign development, a GP advertising campaign, new website, formulary packs, PR and an email campaign targeted at healthcare providers.
Early results showed strong interest expressed in the Levest brand from the target audience.
the brief:
Morningside needed complete relaunch campaign for Levest, a combined oral contraceptive pill. A strong campaign was required that could be executed across all media platforms and convey two key messages to GPs and healthcare providers: firstly, the bioequivalence of Levest to the market leader; secondly, costs savings against prescribing budgets in primary and secondary care
the client:
Morningside Healthcare, part of the Morningside group of companies, focuses specifically on the licensing and supplying of generic pharmaceutical products to wholesalers and retailers in the UK and worldwide. It enjoys a high profile and strong reputation among key heathcare providers which is important to grow and protect.
