the whitecreative solution:
Our campaign team delivered a highly focused campaign with a strong core message: Lowering Systolic BP.This was a message that translated well across all media formats, including advertising, direct mail and eLearning, with excellent results: A DM campaign element alone achieved a strong 6% response rate across two separate mailings.
the brief:
Face-to-face sales time with GPs is extremely limited, and as Teveten is a third-line detail product, whitehealthcare’s challenge was to create an integrated UK marketing campaign that would convey Tevetan's key USPsin a straightforward and memorable way.
the client:
Solvay Healthcare is one of the world’s top 40 leading pharmaceutical companies, researching, developing and manufacturing a range of medicines including Tevetan, an anti-hypertensive prescription only (POM) medicine.
