the whiteinteractive solution:
An innovative idea needed some practical presentation online – which we managed through the use of subtle Flash animation. The website provides an overview of the product, conveys its unique qualities and enables purchases to be made online, meaning Boginabag is feeling the first flush of success.
the brief:
Probably the most unusual website brief we’ve ever received, our creative team worked with Kate to bring her brand to life. Once we had a name and brand identity, this then needed to translate across an information website which would enable Kate and her team to take the product to potential retailers, with a second phase that included the addition of ecommerce functionality for online sales.
the client:
In 2008, Kate Castle was camping in Dorset. Lying awake, she decided there must be a better option than having to trek across a dark campsite to a toilet block. On her return she began hunting around for a portable toilet. Dismissing the bulky chemical based options she decided it was time to invent a better alternative – the result being Boginabag.
