the whiteinteractive solution:
The challenge was to create user-friendly and informative content from medical text which would be clear and comprehensible for all reading levels. In addition to the design and build of the site and development of content, whiteinteractive incorporated an easy-to-use CMS and integration of Google Maps. Traffic to the website, during hay fever season, supported by SEO and PPC, exceeded initial projections.
the brief:
ALK wanted to create a user-friendly website to raise hay fever disease awareness in particular empowering patients to make informed choices for their treatment regime, provide access to hay fever clinics across the UK, and informing on a range of treatment options to those suffering severe symptoms.
the client:
ALK Abello is a research-driven global pharmaceutical company focusing on allergy treatment, prevention and diagnosis. Their mission is to improve the quality of life of people with allergy by developing pharmaceutical products that target the actual cause of allergy.
