the whiteinteractive solution:
By integrating a simple front-end portal to a sophisticated back-end quotation and order management solution, iimprove integrates eCommerce, a quotation engine, merchant payment integration, build and database design into a friendly consumer site. Delivered to a tight timescale, PR activity and the creation of targeted PPC activity also helped to drive quality traffic to the site, with early quotation requests and very promising retail sales.
the brief:
whiteinteractive was requested not only to develop and build a quotation and ecommerce website for iimprove, but recommend additional marketing initiatives that would drive target audiences to the site.
the client:
iimprove.co.uk is an online builders merchants dedicated to the source and supply of trade priced building materials for the general public. The website also provides a directory of reputable tradespeople and access to a team of quantity surveyors for whole build project estimates.
